Welcome, Conor

Let’s explore the Ace Pickleball Club franchise.

KANSAS CITY MARKET OVERVIEW

Please click below to view a high level overview of your market. Buxton Analytics is a powerful tool that we use in white space analysis, real estate opportunity assessment, as well as for marketing purposes via core customer modeling. What you’re seeing now is just the tip of the iceberg in terms of how we use this tool to support your franchise. This is intended to give you simple insights into your market and how we analyze markets for growth.

ESTIMATED INITIAL INVESTMENT

The chart below details your estimated initial investment as shown in Item 7 of our most current Franchise Disclosure Document, issued on April 28, 2025.

TYPE OF EXPENDITURE AMOUNT METHOD OF PAYMENT WHEN DUE TO WHOM PAYMENT IS TO BE MADE
Initial Franchise Fee $60,000 $60,000 Lump sum Upon signing the Franchise Agreement Us
Lease & Security Deposits (Note 1) $31,250 $100,000 As arranged Upon signing the lease Landlord
Leasehold Improvements/ Architect (Note 2) $0 $1,120,000 As arranged Before opening Landlord, architect, construction company
Signage $50,000 $80,000 As arranged Before opening Vendors
Pickleball Court Design & Installation (Note 3) $200,000 $350,000 As arranged Before opening Our affiliate
Furniture/Fixtures (Note 4) $25,000 $50,000 As arranged Before opening Vendors
Computer Equipment/Hardware/IT/AV (Note 5) $150,000 $250,000 As arranged Before opening Our affiliate
Equipment and Supplies (Note 6) $25,000 $50,000 As arranged Before opening Vendors
Grand Opening Advertising (Note 7) $35,000 $35,000 As arranged 50% before opening and balance in the first month of operations Advertising suppliers
Local Advertising (Note 7) $18,000 $18,000 As arranged Minimum of $6,000 per month in 2nd, 3rd, and 4th months of operation Advertising suppliers
Licenses, Dues, Utility Deposits, etc. $6,000 $7,000 As required Before opening Government Agencies and Organizations
Inventory (Note 8) $13,000 $15,850 As arranged Before opening
Travel Expenses/Pre-Opening Salaries (Note 9) $10,000 $12,500 As arranged Before opening Vendors and suppliers
Professional Fees $6,000 $8,000 As arranged Before opening Airlines, hotels,
Technology Setup Fee $3,500 $3,500 Lump Sum Upon signing the lease etc.
Insurance Deposit (Note 10) $5,000 $10,000 Lump sum Before opening Attorney, accountant
Additional Funds – three months (Note 11) $180,000 $235,000 As incurred As incurred Us
TOTAL (Note 12) $817,750 - $2,404,850

None of the expenses listed in the above chart are refundable, except any security deposits you must make may be refundable.  We do not finance any portion of your initial investment. 

Note 1 - Lease and Security Deposit.  The ideal size of your Club to include 8 to 16 courts should range between 25,000 and 40,000 square feet.  In most cases, the landlord will require a security and/or rental deposit.  Usually, the landlord will require you to pay the equivalent of at least one month's rent.  Rental rates or deposits on an unknown location cannot be predicted in advance.  However, the deposit will most likely depend on the size and location of the Club.  These costs will vary greatly depending on the area where the Club will be located.  This line item in the table represents a range from one month's rent to three month’s rent as a security deposit plus your first month's rent.  The low range in this table represents the least expensive deposit for the Club  and the high range represents the most expensive deposit for the Club.  In most cases, franchisees rent rather than purchase property.  This estimate assumes you will rent. If you purchase the property, your initial expenses will dramatically increase.

Note 2 - Leasehold Improvements and Architect Fees.   Leasehold Improvements and Architect Fees. When you select a site and we approve it in writing, you will contract with an architect we have approved..  The approved architect will provide you with a full set of architectural and engineering design plans that will be submitted to the city for building permits.  

The cost of construction, improvements, or building varies widely by the size of the space, the existing improvements, and local construction rates.   For example, if the electrical outlets, bathrooms, or heating/cooling have not been completed already, your costs for leasehold improvements will increase. The low end of your estimated initial investment range assumes you will receive a tenant improvement allowance from the landlord. A tenant improvement allowance is common but not guaranteed and can range between $1 and $55 per square foot. The high end of your estimated initial investment range assumes no tenant improvement allowance from the landlord.

The cost of leasehold improvements in the above table does not include expenses related to other line items in the table like "Furniture/Fixtures", "Pickleball Courts and Installation," or "Equipment and Supplies."  .  Until a specific site is located and evaluated, a reliable estimate of costs cannot be projected.  However, we strongly suggest that the leasehold improvements and architect fees fall within this range.  In some cases they may be significantly higher or lower depending on lease negotiations with local landlords. 

Note 3 – Pickleball Court Design & Installation.  The low range includes the cost of eight pickleball courts and the high range includes the cost of 16 pickleball courts including materials, installation labor, shipping and handling, insurance, engineering, and tax for the court surfacing, netting system, fencing, padding and windscreens.  These costs can fluctuate based on the square footage of each pickleball court.  You must purchase the courts and the installation from our affiliate or designated contractor.  . 

Note 4 - Furniture/Fixtures.  This range includes furniture, storage racks, lockers, kiosk, displays, slat wall,  line dividers, etc.  You must purchase these items from approved suppliers. 

Note 5 - Computer Equipment/Hardware/IT/AV.  The POS System you must purchase is described in Item 11.  You are required to purchase and install the approved POS system and audio / visual / IT system, TV monitor displays and video surveillance system. Additional computer stations and certain additional extra low voltage equipment will determine the amount of this line item, which will be based on the overall square footage of the club and number of courts. You must purchase the hardware and the installation from our affiliate or designated contractor. 

Note 6 - Equipment and Supplies. These amounts represent clocks, concession equipment and supplies, cleaning supplies and equipment, first aid equipment, filming and photography equipment, telephone system, radios and uniforms.  All of the costs assume these items are new and include any installation which is required. 

Note 7 - Grand Opening Advertising & Local Advertising.  As explained in Item 11, you must spend a minimum of $35,000 (depending on the area where your Club is located) for grand opening advertising and sales promotions around the opening of your Club.  You must spend a minimum of 50% of this expenditure before you open your Club and the remainder in the first month of your Club’s operations.  In your Club’s second, third, and fourth months of operations, you must spend at least $6,000 per month on local advertising for your Club.

Note 8 - Inventory.  These amounts represent the cost of your inventory  including apparel, pickleball paddles, various other merchandise, balls, supplies, concessions, and uniforms.

Note 9 – Travel Expenses/Pre-Opening Salaries. This amount is for transportation, lodging and meals for 2 persons attending our onboarding program and initial training program. Costs and will vary in relation to travel expenses for air fare, lodging, meals, seasonality, and the geographic area from where you are traveling.

Note 10 –  Insurance.  These amounts represent a two-month deposit of the annual premium for the required insurance.  Many insurance companies will require you to pay this amount before opening and allow you to pay the remainder in monthly payments for an additional 10 months.  Typically, the annual premiums will range from $20,000 to $40,000 depending on the size of your club. Insurance premiums are subject to increase at any time based on market conditions and certain states may have higher premiums.

Note 11 - Additional Funds – Three Months.  This item estimates your initial startup expenses during the initial period of the operation of your Club, which we estimate is three months.  These expenses include payroll, benefits, utilities, additional inventory requirements, supplies, etc., but do not include Royalty Fees and Advertising Fees and do not include an owner's salary or draw or any expenses which are listed in the above chart.  These figures are estimates, and you may have additional expenses to start the business.  These figures were based on the experience of our management team supporting the opening and operating of similar entertainment and sports facility businesses with similar real estate size and requirements, and the expenses may differ in other parts of the country.  Your costs will depend on factors like how closely you follow our methods and procedures; your management skill, experience, and business acumen; local economic conditions; the local market for your products and services; the prevailing wage rate; competition; and sales level reached during the initial period.

Note 12 - Total.  Costs and expenses can vary depending on factors like local real estate values, cost of labor and supplies.  None of the fees listed in this Item are refundable.  Your financial condition and arrangements negotiated and the business decisions made by you will also affect these costs.  You should review these figures carefully with a business advisor before making any decision to purchase the franchise.

We do not offer, either directly or indirectly, financing to you for any items.  (See Item 10 of this document.)  The availability of financing will depend upon various factors like the availability of financing generally, your credit worthiness, other security that you may have, and the requirements of lending institutions concerning the type of business to be operated by you.

To explore financing options that may be available to you via third parties, please contact Conor Hawks, VP of Franchise Growth (conor@acepickleballclub.com).

FINANCIAL PERFORMANCE REPRESENTATIONS

The chart below is exactly as shown in Item 19 of our most current Franchise Disclosure Document, issued on April 28, 2025.

The financial data shown represents the 6th full month of operation through the 17th full month of operation at our affiliate-owned Club operating in Roswell, GA, which opened on July 22, 2023.

The FTC’s Franchise Rule permits a franchisor to provide information about the actual or potential financial performance of its franchised and/or franchisor-owned outlets, if there is a reasonable basis for the information, and if the information is included in the disclosure document.  Financial performance information that differs from that included in Item 19 may be given only if: (1) a franchisor provides the actual records of an existing outlet you are considering buying; or (2) a franchisor supplements the information provided in this Item 19, for example, by providing information about possible performance at a particular location or under particular circumstances.

As of December 31, 2024, we had one affiliate-owned Club operating in Roswell, Georgia, which operated for the full calendar year.  The first chart below is an historical representation of the monthly gross sales, operating expenses, and net operating income achieved during the period from January 1, 2024 through December 31, 2024.

This period represents the 6th full month of operation through the 17th full month of operation.

The second chart below is an historical representation of the average daily gross sales, operating expenses, and net operating income achieved during the same period.

We had one additional affiliate-owned Club and nine franchisee-owned Clubs that did not operate for the full calendar year and thus did not meet the standard for reporting meaningful financial performance representations. Our Club in Fort Wayne, Indiana, was initially opened by a franchisee but was reacquired by our affiliate in October 2024. This reacquired Club did not operate for the full calendar year and thus did not meet the standard for reporting meaningful financial performance representations.

This outlet has earned these amounts.  Your individual results may differ.  There is no assurance that you’ll earn as much.

Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Membership Revenue $96,188 $97,535 $101,576 $97,564 $105,651 $103,783 $121,125 $131,683 $127,334 $128,273 $129,354 $140,228
Drop-In Revenue $20,425 $7,830 $8,027 $5,035 $10,477 $7,073 $8,946 $6,027 $7,200 $3,446 $6,308 $8,212
Private Events $1,221 $1,500 $3,800 $1,810 $915 $550 $0 $5,915 $4,800 $0 $1,230 $0
Other Revenue $2,933 $2,237 $2,552 $1,909 $2,406 $1,686 $2,649 $2,228 $2,130 $1,673 $2,228 $2,616
Gross Sales $120,767 $109,102 $115,955 $106,318 $119,450 $113,092 $132,720 $145,852 $141,463 $133,392 $139,120 $151,056
EXPENSES
Gross Rent (Including NNN) $48,824 $48,824 $48,824 $48,824 $48,824 $48,824 $48,824 $48,824 $48,824 $48,824 $48,824 $48,824
Labor $18,195 $21,004 $26,001 $38,222 $25,757 $28,586 $28,488 $27,469 $26,623 $33,872 $22,698 $21,557
Marketing $1,051 $3,363 $3,007 $3,372 $3,009 $4,069 $4,231 $3,867 $4,292 $2,715 $754 $2,614
Operations $4,164 $3,183 $8,336 $7,255 $4,842 $4,467 $4,643 $5,122 $4,515 $3,114 $4,791 $6,250
Utilities $5,717 $5,663 $5,720 $5,003 $5,613 $6,057 $7,143 $7,576 $7,575 $7,024 $6,828 $6,506
Cost of Goods (explanatory note) $3,684 $4,195 $3,193 $1,602 $2,588 $1,434 $1,861 $1,917 $1,366 $2,306 $2,042 $5,089
CC Processing $4,104 $4,226 $3,470 $3,632 $4,096 $3,897 $4,501 $4,975 $4,834 $4,576 $4,800 $5,150
Meals & Entertainment $712 $920 $1,440 $133 $897 $1,334 $232 $1,386 $798 $32
Dues and Subscriptions $221 $221 $221 $221 $221 $400 $222 $222 $257 $222 $257 $257
Insurance $1,439 $1,445 $1,441 $1,134 $1,134 ($1,643) $1,134 $1,134 $1,134 $1,134 $1,134 $1,134
Ad Fund (1%) $1,208 $1,091 $1,160 $1,063 $1,194 $1,131 $1,327 $1,459 $1,415 $1,334 $1,391 $1,511
Technology Fee $750 $750 $750 $750 $750 $750 $750 $750 $750 $750 $750 $750
Royalty (7%) $8,454 $7,637 $8,117 $7,442 $8,361 $7,916 $9,290 $10,210 $9,902 $9,337 $9,738 $10,574
Total Expenses $97,811 $101,602 $110,951 $119,441 $107,830 $106,021 $113,312 $114,858 $111,721 $116,594 $104,805 $110,249
Net Operating Income $22,957 $7,500 $5,003 ($13,124) $11,620 $7,072 $19,408 $30,995 $29,742 $16,798 $34,314 $40,807
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Average Daily Revenue $3,896 $3,762 $3,740 $3,544 $3,853 $3,770 $4,281 $4,705 $4,715 $4,303 $4,637 $4,873
Average Daily Expenses $3,155 $3,504 $3,579 $3,981 $3,478 $3,534 $3,655 $3,705 $3,724 $3,761 $3,494 $3,556
Average Daily NOI $741 $259 $161 ($437) $375 $236 $626 $1,000 $991 $542 $1,144 $1,316

Notes:

1 – Gross Sales means the entire gross receipts of every kind and nature from all products and services sold in, from, or in association with the Club and excluding only the following: (a) the amount of any sales tax levied upon retail sales which is payable to the appropriate governmental authorities (and subsequently actually paid to these authorities), and (b) refunds made in good faith in accordance with our policies.

2 – In February of 2024, the Club in Roswell, GA stopped selling memberships and instituted a membership waitlist. The Club also significantly reduced the hours in which it allowed non-members into the Club. 

3 – The data included in this financial performance representation was drawn from our affiliate’s POS system and has not been audited.

4 – In May of 2024, the Club in Roswell, GA eliminated the membership waitlist and began selling memberships again.

5 – In November of 2024, the Club in Roswell, GA capped its membership and reinstituted a membership waitlist.

6 – Legal, accounting, and professional services are not included in the operating expenses

7 – There were three payroll periods in April and October because we operate on a bi-weekly 26 annual pay period basis.

We offered the same services to the outlet included in this financial performance representation.  The outlet included in this financial performance representation provides the same products and services to the public as you will.  Ace Pickleball Clubs report gross sales information to us based upon a uniform reporting system.  Written substantiation for this financial performance representation will be made available to you upon reasonable request.

Other than the preceding financial performance representation, Ace Pickleball Club Franchise, LLC does not make any financial representations.  We also do not authorize our employees or representatives to make any such representations either orally or in writing.  If you are purchasing an existing outlet, however, we may provide you with the actual records of that outlet.  If you receive any other financial performance information or projections of your future income, you should report it to the franchisor’s management by contacting Joe Sexton, 33 Mansell Court, Roswell, Georgia, 30076, 916-524-2046, the Federal Trade Commission, and the appropriate state regulatory agencies.